The one and only CARRERA, the first sports chronograph designed for professional drivers and sports-car enthusiasts, is the standard-bearer of TAG Heuer’s unrivaled motorsports heritage. Created by Jack Heuer in 1963 and named after the dangerously grueling “Carrera Panamericana Mexico Road Race”, it was standard issue for Ferrari drivers. In 1970, every member of the… Read more »

The Swiss watchmaking legend continues its winning partnership with Automobile Club de Monaco (ACM), the governing body of the most glamorous race in motor racing   TAG HEUER: the watch brand with the longest-standing legitimacy and legacy in Motor Racing   The first watch brand to sponsor a professional driver — Jo Siffert, 1969. The… Read more »

The iconic square-shaped case first seen on Steve McQueen’s wrist in Le Mans is here revamped in F1-grade black titanium carbide, with white luminescent markers on the facetted minute and hour hands. The logo of TAG Heuer Monaco partner ACM adorns the smoked sapphire crystal caseback, while the all-black dial is highlighted by MONACO lettering… Read more »

Currently number one in the World Rally Championship, Sébastien Ogier, a TAG Heuer Ambassador, will take part in the Monaco round of the Porsche Supercup during the Monaco Grand Prix. The French driver will celebrate the 50th anniversary of the TAG Heuer Carrera timepiece and chronograph collection with a car specially decorated for the occasion…. Read more »